This 40 page booklet is a culmination of a year of research and design at Parsons School of Design. Through the Strategic Design and Management masters program, I sought to create a design guide for businesses entering the newly accepted cannabis industry. Throughout 2017 and 2018, I studied scientific research and interviewed scientists in the field, consulted editorials relating to the cannabis landscape and traveled to Boulder, Colorado to analyze how recreational shops were currently designing their storefronts and marketing materials.
This full color 80# gloss cover and 80# gloss text interior booklet serves as a professional reference highlighting the importance of educating a customer base through design elements, vernacular, and cultural behavior. The book was written and designed by myself, combining my foundation of graphic design with research and applying it to an industry in need of being redefined.